The Informed.

I guess, you have read through the post of last week, here, on which it was crystal clear that leading a business should be the preferred choice, for entrepreneurs or would be entrepreneurs, to managing it. In other words, in business, to be a leader far outclass being a manager, in performance and productivity scale. One very important point was the fact that, a good leader is a combination of leading and managing effectively and efficiently - a combination of the two. In lieu of that, this post focuses on leadership tips for first time managers. By reason of the nature of the job or position, one may be taken as a manager, but turning that into a leadership role or duty is something that should be very helpful in increasing efficiency as a manager. If this is true, then this post is for you. Yes, I mean just for you! There are no best or most successful leadership tips for everybody, no one-size-fits-all, not at all. However, there are some highly effective tips that seem t...

Finally, we have the last part of the forty (40) marketing concepts for curious managers coming to us today. Before deciding to swing the pendulum towards other important aspect(s) of the life of an entrepreneur as we seek to get informed, which in turn should help make well-informed decision. Marketing, effective and efficient marketing cannot be over emphasized and shouldn't be underestimated, of its powerful influence over what kind of results an entrepreneur should have when presenting his/her products, idea or services to the customers or clients, who actually need them. In this second part of the post, there is broadening and deepening of what has been laid down previously, and building upon that foundation, an entrepreneur will be better equipped to do marketing exploits. These remaining phases and steps to take are as much as important as to what we have discussed in the part one of this post. Thus, Phase Four: Content Marketing - This form of marketin...

Having developed a business from your ideation through innovation and creativity, as mentioned on the previous post, making it a working and successful business is another thing. If you have chosen from a pool of products or services, and have lunched your first operation in giving to the market or consumers what you have come up with, marketing is one of the essentials of going forward from the incubation and hatching of the business idea. When properly managed, marketing - especially internet marketing and advertising  can give your small and young business the much needed sales, advantage and results. In a more common term, marketing is all of what you do to make your products and services available to your target customers, consumers and clients. For an entrepreneur, marketing is a vital issue as he or she embarks on creating a business platform or model that should be both rewarding and re-assuring to his or her mission and vision. Some of the marketing factors that an ent...