The Informed.

As continuation of the previous post made, let us consider the second half of the most needed social resolutions one should consider during the next half of the year, 2019. This month of June will mark the end of the first half of the year and as we look back, we can definitely rate our business performance or personal performance to see how well we have done, during the past six months. The time is ticking by and we cannot afford to spend the rest of the year 2019, repeating the methods that yielded no meaningful result, while expecting different results. Therefore, resolve to make this year your best year of social media, for you and your business by following these simple, practical steps: Optimising Your Posts - One thing you must know is that what works in one platform may not always work in all platforms. Think of making the most of your post in different format, considering that in Twitter you have just 140 character to express all you have to do. Thus, optimi...

The importance of social media in the life and work of the entrepreneur, cannot be overemphasized! It is key to growth, increased sales and especially making your brand known. Look back and see what you have done or achieved so far on your social media strategy, this year 2019, and see if you have achieved your business goals and/or self-development. Would you agree that there is still room for improvement, right now? Will you take up the challenge just to read through this article and make the most of your social media strategy for 2019 as a business person for the sake of your business growth? The following are the resolutions you should make now before you go into the next half of the year, 2019, as from July. Take some time to go through this insightful guide to achieving what you desire in social media strategy: Making More Visuals - This is an age of visual marketing and you would do best to catch users eye with quality visual contents. If you can't do it all, ...

Creating a social media strategy (SMS) that is simple and gets results as a business firm should be an essential part of the 2019 business plan. This will grab your attention and it is a must read for you, as a business owner or professional. The first step you should take is Defining Your Audience   and that is determining who you are trying to reach as you set forth to achieving your business vision and mission from day one. This will include getting the age group, interests and gender. The second step is to Define Your Goals in monthly, weekly and daily basis. What are you trying to achieve and what do you need to promote? These are questions that would demand answers that could be decisive or detrimental to your business prospects.  Another very important things to know are picking or defining what to post - videos, curated content, videos, products or service photos, training, motivational quotes, infographics etc; when to post or promote it - check your da...

Having developed a business from your ideation through innovation and creativity, as mentioned on the previous post, making it a working and successful business is another thing. If you have chosen from a pool of products or services, and have lunched your first operation in giving to the market or consumers what you have come up with, marketing is one of the essentials of going forward from the incubation and hatching of the business idea. When properly managed, marketing - especially internet marketing and advertising  can give your small and young business the much needed sales, advantage and results. In a more common term, marketing is all of what you do to make your products and services available to your target customers, consumers and clients. For an entrepreneur, marketing is a vital issue as he or she embarks on creating a business platform or model that should be both rewarding and re-assuring to his or her mission and vision. Some of the marketing factors that an ent...