The Informed.

Creating a social media strategy (SMS) that is simple and gets results as a business firm should be an essential part of the 2019 business plan. This will grab your attention and it is a must read for you, as a business owner or professional. The first step you should take is Defining Your Audience   and that is determining who you are trying to reach as you set forth to achieving your business vision and mission from day one. This will include getting the age group, interests and gender. The second step is to Define Your Goals in monthly, weekly and daily basis. What are you trying to achieve and what do you need to promote? These are questions that would demand answers that could be decisive or detrimental to your business prospects.  Another very important things to know are picking or defining what to post - videos, curated content, videos, products or service photos, training, motivational quotes, infographics etc; when to post or promote it - check your da...

Social media marketing which is part of digital marketing is now the most effective and efficient way of not only reaching your audience - customers or clients - but also engaging them. However, I would suggest that it is better not to have a social media presence than having one that is horrible and terrible to your public image - as a person or business firm. Join our social media platform to earn money, now! Here are nine (9) social media marketing solutions that will help drive your publicity and personality: 1. Have a Unique Attention - This means you will need to be massively more unique, more valuable and gain more loyalty from your audience -  that is having the best version of you or your business that can ever be presented to the public. - Rand F (Founder of Moz) 2. Have the Ability to Copy or Steal - Surprising that you are asked to become a thief? Yes, that is right. Good marketers, copy; and Great marketers, steal! The easiest to way to scale a social med...

There is no haste or hassle, in the heart of a positive thinker - anyone who is hell-bent on achieving his or her entrepreneurial goals in life! It is, therefore, time to stop hoping for change, and choose to be the change - that very change, you so desperately seek for. Goal setting is one of the simplest, yet most strangling aspects of the life of an entrepreneur. Many have stumbled and failed in rushing headlong into business endeavors, doing so with a definite goal and process to achieving such goal, put in place, either in hard or soft copy form. Having the best at heart does not guarantee entrepreneurial success, especially when actions do not match words - written or spoken, as ideas or thoughts. So, how does an entrepreneur kick start the process of goal setting without having to go through difficulties? Here are some simple goal setting steps that have worked for many entrepreneurs, and may also work for you when you take these to heart and diligently follow them. ...

Finally, we have the last part of the forty (40) marketing concepts for curious managers coming to us today. Before deciding to swing the pendulum towards other important aspect(s) of the life of an entrepreneur as we seek to get informed, which in turn should help make well-informed decision. Marketing, effective and efficient marketing cannot be over emphasized and shouldn't be underestimated, of its powerful influence over what kind of results an entrepreneur should have when presenting his/her products, idea or services to the customers or clients, who actually need them. In this second part of the post, there is broadening and deepening of what has been laid down previously, and building upon that foundation, an entrepreneur will be better equipped to do marketing exploits. These remaining phases and steps to take are as much as important as to what we have discussed in the part one of this post. Thus, Phase Four: Content Marketing - This form of marketin...

Wow! There has been so much emphasis on growing your business from us, here at The Informed Entrepreneurs . I can't tell for sure, the reason(s) for this focused posts on marketing for businesses since the beginning of this year, 2017, but one thing that is most relevant is that, this aspect of the whole business operation, is key to the success of every business organization - without which, nothing much can be achieved, in lieu of the overall strategic goal for any organization. Let's just conclude by saying that there is the renewed zeal for entrepreneurs or business owners to move on this year and get things done in some ways that have never before seen, and I hope that is your desire. Everyone, entrepreneur or a business owner is a manager - managing his/her time, talent, treasures and tasks, daily in life. Thus, for the curious managers, this post will help boost your arsenal of ideas and innovations. Here are forty (40) marketing concepts for the creative minds...

Alright, last week, we brought to our readers, entrepreneurs and aspiring business leaders, how best to use pinterest in marketing. The post, actually had considered just the first four (4) steps of the eight in the pack. In the second and last episode, we are looking into the last four (4) steps of our simple but effective ways of marketing through the platform. The infographics will be provided as side some explanation to be made, as reflected below: 5). The fifth step in this series will be Having  Your Pinning Copyright Protected , and this you can do by stating your sources when pinning, showing urls on images and the list goes on as reflected in the image here. 6). The sixth step is something that is a bit controversial to our topic of this post, which is doing this with zero budget. It is Creating Contests as You Pin along! So one may ask, how can he/she create a contest without a price and how can that be without some spending?? The infographic below give...

In recent times, I have focused on internet or digital marketing and that is because with the presence of social media platforms such as Facebook, Pinterest, Twiter, Google Plus, that enhances connectivity and relationships, much can be achieved. Of course, there are many ways for business owners or entrepreneurs, especially for start up businesses to do their marketing, however, doing that effectively is something that must be considered if the success of such business and its marketing are to be guaranteed.  The proposed marketing scheme here is with focus on the use of Pinterest , an often free to use platform for businesses and individuals.  Here are eight (8) profound ways of getting your products and services out there to your target customers or clients, who buy your products or use your services.  1) . The first is Registering a Pinterest Profile that meets your dream and design in all ramifications. Following the steps in the infographic below wil...