The Informed.

Last week, the post did some justice to the issue of persuasion, dishing out the six (6) elements of a persuasive style of leading or managing a business or organization, or in sales and marketing of a particular service or product. This week, the emphasis is deeply rooted in a closely related aspect of growing our personal and business potentials - addressing the difference between a business leader and a manager. What difference is there, between leaders and managers, in a business or work environment? Are leaders more effective and efficient than managers in business? Which approach would you take from either one - a leader or a manager? Does it really make any difference, as a business person or in pursuit of your entrepreneurial goals?  It is one thing to be a manager, but an entirely different issue to be a leader, especially, an effective and efficient leader - a leader, who challenges his or her team or group to attempt and achieve greater heights than the status ...

Having looked into the ten (10) traits, commonly found, in all success-minded persons or entrepreneurs, in the previous post, the focus is now on another vital trait that could be very much needed by entrepreneurs or business owners - and that is the element of persuasion . The science of influencing and persuading one's target clients and customers or stakeholders in any business field is something that critical to the success of entrepreneurs. What exactly will influence an investor or customer or client to say "yes" while seeking that from them? Over the past 60 years, researchers have been looking into that and the fact is there must be a science as to how we are persuaded. In a brief but concise manner, this post will focus on the six (6) most vital methods of conveying what entrepreneurs need their stakeholders - customers, investors and clients, to hear, believe and accept. Some of these are quite interesting while others may be challenging to do, bu...